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We are looking for an experienced Director Marketing Brand Experience and Sports & Entertainment to join our ADP Corporate Marketing Brand 2 Demand team. This is an experienced marketer with a passion for sports, and a working knowledge across all sports, including golf as well as entertainment platforms.
We are looking for a high-energy, strategic leader who has a successful track record of driving 360-degree brand experience platforms in B2B and leveraging multiple touchpoint including sports, entertainment, pop culture, creators and influencers.
In this role, you will work with the VP of Brand & Content Marketing to help implement the strategy to leverage sports & entertainment marketing as a platform to build awareness of ADP as a HR and Payroll technology leader. In addition, you will lead the execution of our brand experience hospitality programs for internal and external events including managing tickets, budgets, gifting and more.
What you will do:
- Collaborate daily will cross functional sales and marketing teams to implement multi-touch brand experience campaigns.
- Develop a process for the coordination of ADP’s sales and marketing request for enterprise-wide and regional client experiences and hospitality events.
- Lead the development of brand experience campaigns including working with creative teams for visual narrative, graphic design approach to proofreading, editing, and testing across each touch point from registration to post-event experience.
- Provide event updates to Senior leadership based on requested cadence
- Develop Campaign Guides for each of the sports, entertainment and brand experience marketing events that will be distributed to the field for event execution
- Work closely with various internal teams to develop measurement components to show the return on investment for our sports marketing program
- Provide program updates to ADP Marketing Leadership team including identifying KPI’s and campaign reporting.
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To succeed in this role:
- Deep strategic approach to client relationship management and how to leverage brand experience platforms to drive business goals
- Have a creative flair to develop internal communications and social content to support our sports marketing program
- Can manage your time, prioritizing deliverables.
- Have strong written and verbal communications skills and fluid understanding of Microsoft Office suite
- Previous experience with sports & entertainment marketing is a plus. B2B experience a plus.
Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $114,500.00 - USD $213,500.00 / Year*
*Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.
A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.
Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.
