Descrição
Job Title: Enterprise Marketing Manager
Location: Staines, UK (Hybrid, 3 days per week in the office)
Employment: Full-time
Overview
We’re looking for an experienced Enterprise Marketing Manager to run demand generation and account-based marketing (ABM) programmes targeting large, global organisations.
This is a pivotal role within ADP’s marketing function, offering the opportunity to shape how we engage our most strategic prospects and clients. Based in Staines, you’ll work across international markets to design and deliver innovative, insight-led marketing initiatives that strengthen engagement and accelerate pipeline growth through close collaboration with sales.
The Role
Reporting to the Named Account and Enterprise Marketing Director, you will collaborate with colleagues across Product, Digital, Brand, Automation, Growth, Field Marketing and Sales to create and deliver cohesive, high-impact ABx campaigns. Your work will bridge marketing and sales, ensuring tight alignment on target accounts, messaging, and campaign execution.
You’ll be hands-on, using data, technology, and creativity to reach and nurture decision-makers across complex buying cycles. This role requires both strategic planning and tactical delivery – developing frameworks, managing execution, and tracking performance against commercial goals.
Key Responsibilities
- Design and execute global demand generation and ABM campaigns for Enterprise and Named Accounts.
- Collaborate with sales to define target accounts, build aligned account plans, and deliver integrated outreach strategies.
- Develop quarterly and annual marketing plans with measurable objectives and performance reporting.
- Coordinate omni-channel campaign delivery across digital, social, content, events, and paid media.
- Partner with internal and external stakeholders to develop tailored content and personalised ABM assets.
- Manage agency relationships to support creative execution and GTM delivery.
- Use data and insight to optimise targeting, messaging, and channel selection.
- Measure and report on campaign effectiveness, ROI, and pipeline contribution.
- Support continuous improvement by sharing best practices across regions and teams.
Experience & Skills
- 10+ years’ experience in B2B marketing, focused on demand generation and ABM within a technology, software, or services organisation.
- Strong track record delivering measurable results from Enterprise or mid-market campaigns in global, matrixed environments.
- Experience aligning with sales to execute account-based strategies and drive shared goals.
- Solid understanding of the B2B buyer journey and data-driven marketing.
- Hands-on familiarity with platforms such as Folloze, Demandbase, Salesforce (SFDC), and Workfront.
- Excellent communication, organisation, and stakeholder management skills.
- International marketing experience and knowledge of HR or payroll markets advantageous.
A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.
Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.
