Content Video Producer

Descrição

ADP is seeking a Content Video Producer to create compelling video content from concept through final delivery across paid, owned, earned, and shared channels.

As part of ADP's centralized Content Pod, this role combines video production, videography, editing, and post-production expertise to support brand campaigns, performance marketing, executive thought leadership, product storytelling, customer proof, sales enablement, events, and content franchises.

The Content Video Producer will identify stories, develop production approaches, capture footage, conduct interviews, edit content, and create platform-ready video assets designed to engage audiences and drive business impact.

Success in this role means ADP can consistently produce high-quality video content at scale while maintaining creative excellence, brand consistency, and production efficiency.

Key Responsibilities

Video Production & Story Development

Produce video content from concept development through final delivery.
Partner with Content Producers, Creative Directors, Strategists, and business stakeholders to identify compelling stories and content opportunities.
Develop creative concepts, story structures, interview guides, production plans, shot lists, and video treatments.
Translate complex business, workforce, HR, payroll, technology, and customer stories into engaging visual narratives.
Manage video production across paid, owned, earned, and shared media channels.

Videography & Content Capture

Capture high-quality video for executive communications, customer stories, thought leadership, product launches, events, webinars, podcasts, social content, and brand campaigns.
Operate cameras, audio equipment, lighting, and mobile production tools.
Conduct interviews and direct on-camera talent to create authentic and engaging content.
Capture b-roll, supporting footage, environmental scenes, testimonials, and behind-the-scenes moments.
Ensure all footage is captured with downstream editing, repurposing, and multi-channel distribution in mind.
Support both planned productions and fast-turn content opportunities.

Video Editing & Post-Production

Edit short-form and long-form content for brand, demand generation, sales enablement, social media, executive visibility, customer marketing, and performance campaigns.
Transform raw footage into customer stories, event recaps, executive videos, thought leadership content, product explainers, webinars, campaign assets, testimonials, podcasts, and promotional content.
Identify compelling hooks, story arcs, proof points, insights, and audience-relevant moments.
Create multiple content versions optimized for different audiences, channels, industries, and objectives.
Apply motion graphics, captions, lower thirds, transitions, music, visual effects, and branded elements.
Ensure all content is optimized for engagement, retention, accessibility, and platform performance.

Multi-Channel Content Optimization

Adapt video content for paid media, social media, websites, email marketing, sales enablement, events, partner marketing, and earned media opportunities.
Create cutdowns, teasers, trailers, highlight reels, snackable content, and promotional assets from larger productions.
Optimize content for channel specifications, audience expectations, and campaign objectives.
Use performance insights to improve future production and editing decisions.
Stay current on video trends, emerging formats, creator techniques, and audience behaviors.

Creative Collaboration & Workflow Management

Partner closely with Graphic Designers, Content Creators, Social teams, Demand Generation, Communications, Product Marketing, and agency partners.
Support cross-functional campaigns and integrated marketing initiatives.
Manage production schedules, file organization, version control, revisions, approvals, and asset delivery.
Maintain organized media libraries and production archives.
Balance multiple projects and deadlines while maintaining high production standards.

Brand Quality & Innovation

Ensure all video content reflects ADP's brand standards, accessibility requirements, legal guidelines, and creative expectations.
Maintain consistency across visual style, storytelling approach, motion design, audio quality, and production standards.
Recommend new production techniques, tools, workflows, and creative approaches.
Leverage AI-enabled production and editing tools responsibly to improve efficiency and quality.

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Qualifications

5+ years of experience in video production, videography, editing, content creation, digital media, corporate communications, agency environments, journalism, or brand storytelling.
Strong portfolio demonstrating end-to-end ownership of video projects, including producing, shooting, and editing.
Expertise in Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, Frame.io, Descript, CapCut, or similar platforms.
Experience operating professional camera, audio, lighting, and field production equipment.
Strong visual storytelling, editorial judgment, and post-production capabilities.
Experience creating both short-form and long-form content across multiple digital channels.
Ability to manage multiple projects simultaneously while meeting deadlines.
Strong communication, collaboration, and project management skills.

Preferred Qualifications

Experience in B2B, SaaS, enterprise technology, HCM, payroll, HR technology, financial services, or professional services.
Experience producing executive communications, customer stories, thought leadership, webinars, product marketing, and brand campaign content.
Motion graphics experience including animated captions, kinetic typography, explainers, lower thirds, and branded transitions.
Experience supporting integrated marketing campaigns across paid, owned, earned, and shared media.
Familiarity with AI-powered production, transcription, editing, and workflow tools.
Experience working within a content studio, newsroom, in-house agency, or centralized content organization.

What Success Looks Like

ADP maintains a steady pipeline of high-quality video assets across paid, owned, earned, and shared channels.
Business priorities are efficiently transformed into compelling video stories.
Video content is repurposed and scaled effectively across campaigns, platforms, and audience segments.
Creative quality and brand consistency are maintained across all content experiences.
Production workflows enable faster content creation without sacrificing quality.
Performance insights continuously improve video effectiveness and audience engagement.
ADP develops a distinctive, modern, and recognizable video presence across all channels.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $86,600.00 - USD $161,600.00 / Year*

*Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.