Content Producer

職務内容

ADP is seeking a Content Producer - Social to create compelling, social-first content that combines strong writing, graphic design, storytelling, and audience engagement expertise.

This role will transform business priorities, brand campaigns, product launches, thought leadership, executive perspectives, customer stories, events, and cultural moments into high-performing content across ADP's social channels. The Content Producer will develop content concepts, write copy, design visual assets, and collaborate with video editors and social channel leads to create content that drives engagement, awareness, and business impact.

Success in this role means consistently producing relevant, creative, and platform-native content that strengthens ADP's brand presence while supporting audience growth and engagement.

Key Responsibilities

Social Content Creation

Develop and execute social-first content across LinkedIn, Instagram, YouTube, TikTok, Facebook, X, and emerging platforms.
Write compelling social copy, headlines, captions, scripts, executive posts, thought leadership content, and campaign messaging.
Convert business priorities, product updates, research, events, and market trends into engaging social stories.
Create content tailored to specific audiences, industries, buyer personas, and platform requirements.
Develop content that balances brand building, thought leadership, product awareness, and audience engagement objectives.

Visual Design & Creative Development

Design social graphics, carousels, quote cards, infographics, event assets, executive content, campaign visuals, and social-first creative.
Create visual concepts that bring stories to life and improve content performance.
Develop platform-specific creative assets optimized for engagement and shareability.
Partner with Video Editors to develop supporting graphics, motion assets, thumbnails, title cards, and social video packages.
Ensure all creative aligns with ADP's brand standards and visual identity.

Content Repurposing & Content Franchises

Transform long-form content into social posts, visual summaries, carousels, short-form videos, and executive content.
Build repeatable content series and franchises that can scale across channels.
Create multiple content variations for different audiences, formats, and campaign objectives.
Maximize the value of existing content through strategic repackaging and adaptation.

Executive & Thought Leadership Content

Partner with executives and subject matter experts to develop authentic social content.
Translate complex workforce, HR, payroll, compliance, and technology topics into engaging, easy-to-understand content.
Support executive visibility programs through post development, content series, event amplification, and thought leadership storytelling.
Help elevate ADP's perspective on the future of work, AI, workforce management, and business growth.

Performance Optimization

Monitor content performance and engagement trends.
Use analytics and audience insights to improve creative approaches, messaging, and content formats.
Stay current on platform changes, social trends, best practices, and emerging content opportunities.
Continuously test new content approaches, creative formats, and engagement strategies.

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Qualifications

5+ years of experience in social media content creation, content marketing, journalism, graphic design, digital storytelling, communications, or related fields.
Strong portfolio demonstrating both writing and visual content creation capabilities.
Exceptional writing, editing, and storytelling skills.
Strong graphic design skills with proficiency in Adobe Creative Suite, Canva, Figma, or similar tools.
Experience creating content for LinkedIn and other major social platforms.
Understanding of platform-specific content formats, audience behavior, and engagement strategies.
Ability to simplify complex business topics into compelling content.
Excellent project management, communication, and collaboration skills.
Ability to manage multiple priorities in a fast-paced content environment.

Preferred Qualifications

Experience in B2B, SaaS, enterprise technology, HCM, payroll, HR technology, financial services, or professional services.
Experience writing executive thought leadership and corporate social content.
Basic video production, motion graphics, or multimedia content creation experience.
Familiarity with AI-powered content creation, creative, and workflow tools.
Experience supporting employee advocacy, executive visibility, or influencer programs.
Knowledge of accessibility and inclusive content standards.

What Success Looks Like

ADP consistently delivers social content that is relevant, engaging, and differentiated.
Business priorities are quickly translated into high-quality social content.
Executive and thought leadership content drives increased visibility and engagement.
Social creative reflects a modern, recognizable, and consistent ADP brand experience.
Content performance improves through ongoing testing, optimization, and audience insights.
ADP develops repeatable social content franchises that scale efficiently across channels.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $99,600.00 - USD $185,800.00 / Year*

*Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.