Work Location(s): New York, NY, US
WorkMarket: An ADP Company
WorkMarket is an ADP company that helps companies manage their freelance and independent workforces. Our industry-leading Freelance Management System (FMS) is used by thousands of businesses to find, manage and pay their freelancers, independent contractors and vendors — all from one platform. Our enterprise-grade SaaS platform boasts state-of-the-art security (SOC 2 compliant), rich integration capabilities (Mulesoft Connector) and much more.
WorkMarket is trusted by some of the biggest companies on the planet. To learn more about our company and our mission to power the future of work, visit https://www.workmarket.com/about-us.
About the Role
WorkMarket is looking for an experienced product marketer to drive packaging of our software and services. The Director of Product Marketing will serve as a senior member of the marketing organization, responsible for shaping the end-to-end product experience including use case development, pricing, messaging, experiential assets (eg demos, videos, collateral), release go-to-market and ongoing insights for the product development team. This leader will work in partnership across the organization as well as with external partners including Accenture to define the packaging and go to market strategy for WorkMarket’s complete solution.
Manage the planning, execution, post-launch follow-up and measurement of all buyer- and user-facing communications and assets for new product releases, major features and new product launches (factsheets, brochures, demo videos and scripts, pitch decks, blog posts, webinars, emails, newsletters, screenshot animations).
Train sales and client teams to win with core product, positioned effectively against target personas, use cases, and needs. This will include development of product collateral, FAQs, objection handling docs, scripts, etc.
Champion clear, compelling, relevant product positioning and value messaging that addresses specific client personas and needs. Focus on three industry use cases: IT (IT Service Management), Retail (Field Operations) and Media and on 3 integration partners: ServiceNow, Workday, Accenture. Scope includes product messaging, pricing structure (in collaboration with sales/finance), ROI/value packaging, asset development and champion execution with internal teams.
Lead the building/maintaining of buyer and user personas with Product. This leader will need to be an expert on our buyers, why and how they purchase, their key KPIs for success in their organization, budget authority, etc.
Lead development of competitive positioning for the product including conducting competitive intelligence (matrix, SWOT, etc.) to inform points of differentiation. This leader will be an expert on our competitors and integration partners to help our teams articulate what makes our solutions uniquely suited to the needs of our buyers.
Lead planning meetings with marketing colleagues, CPO, CRO, VP Solutions Engineering, product teams, sales executives, partners and customers to define compelling product marketing and go-to-market positioning/messaging and organize engaging programs in collaboration with marketing.
Drive ongoing revenue activation and engagement programs across our product and feature set (eg ongoing Worker marketing communications, ongoing feature promotion for revenue generating upgrades/options).
Conduct virtual product demonstrations, evangelize products at conferences, and host product and thought-leadership webinars for current and prospective clients.
Skills and Requirements
- 7+ years of product marketing experience in SaaS
- Excellent understanding and a strong track-record in packaging — use case identification/alignment, positioning, pricing, technical experiential demonstration of software, strong design aesthetic and solid communication skills.
- Strong experience in Microsoft Excel and PowerPoint
- Strong command of the enterprise technology landscape — deep understanding of Workday, ServiceNow, Salesforce, SAP, as well as integrators including Accenture.
- Proven success with compelling packaging and messaging.
- Well developed technical skills for creating sales assets including video and screencast creation/editing, hosting/streaming of videos, embedding in emails, basic web content management skills
- Client-first mindset — connects client benefits to features and capabilities
- Proactive and entrepreneurial, self-starter attitude
- Ability to operate in a fast paced environment, balancing strategic and tactical responsibilities.
- BA/BS required
Software in the Cloud. Experts on the Ground:
ADP powers the working world with comprehensive solutions that drive business success. Consistently named one of the “Most Admired Companies” by FORTUNE® Magazine, and recognized by Forbes® as one of “The World’s Most Innovative Companies,” ADP has over a half-million clients around the globe and 65 years of experience as one of the largest providers of human capital management solutions world-wide.
At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, non-job related physical or mental disability, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.